Some of My Projects
YOGA VIBE ONLINE
I was invited to work on the creation of an online yoga platform that involved strategic concept creation, early stages project planning, design, content planning, and video production. I coordinated the creative team, shaped the content, created the scripts, and directed the video crew.
petyamiller87@gmail.com | +1 (954) 760-0158
MAMMI SPACE
At the moment I am a content writer and partnerships manager at the newly established www.mammi.bg website dedicated to connecting mothers with essential content and ideas on self-care, health, parenting, relationships, and entrepreneurship.
petyamiller87@gmail.com | +1 (954) 760-0158
AR EXPERIENCE AT BULGARIA MALL
SALAD BOX
As a freelance consultancy, I was managing the development of marketing collateral, content creation, and internal communications with the team and the franchise owners. I was leading all aspects of the development of various marketing and sales campaigns based on consumer insights, product optimization, and data analysis to improve results.
BULGARIA MALL
I was headhunted before the opening of Bulgaria Mall (one of the high-end shopping malls in the capital of Bulgaria) and was given the responsibility of building and evolving the brand strategy from inception. I was in charge of the Marketing Department, directly reporting to the CEO and the Financial Director.
PHILIPS CAMPAIGN: SOULHUNTERS
To increase footfall at Bulgaria Mall during the Christmas season, we created an entertaining AR Advent Calendar. Each day till Christmas, all visitors who scanned the calendar with their smart devices, could win a Xmas gift and interact with unique animations. Video here.
As part of Publicis Groupe Bulgaria, in 2011 I helped Philips Bulgaria reach 82% sales boost of their headphones products via an interactive campaign. That was one of the first for Bulgaria entirely digital campaign in which my team convinced the client to not invest a single $1 in paid advertising and to adopt a brave digital approach. All the brand growth was build through earned media, collaborations with influencers, musicians, and artists through rewarding interactions, brand activations, and giveaways. All social media activities were managed by me. The campaign won the European Excellence Award in category online campaigns for the agency. Watch the video case.
SURFRIDER x RENAULT-NISSAN
While volunteering for Surfrider Bulgaria, I initiated and built a CSR partnership between the foundation and Renault-Nissan. The auto brand supported Surfrider's mission to clean the local beaches by providing cars that were used to transport volunteers from Sofia to the seacoast (500 km/230 miles).
SAMSUNG GALAXY S4 LAUNCH CAMPAIGN
Together with the team of Samsung Bulgaria, I organized a launch event of the new Galaxy S4 at Bulgaria Mall. We attracted 300% more daily visitors at the shopping center because of the special event, which included celebrity guests, concerts, and a give-away of the new smartphone. Check out the video of the whole campaign here.
SUSTAINABLE FISHING
During my work as a Marketing Director at Bulgaria Mall, I established a long-term collaboration between the shopping center and the environmental organization WWF. The most impressive project we had was called “The Ocean-Friendly Sea Products”. Through two interactive installations positioned at a key spot in the shopping center, we guided the visitors’ attention towards important content that provided information on how to choose sustainable sea products that do not harm marine resources.
