Hi, it's so nice to e-meet you

I have 14 years of experience in growth marketing, communications, and social media. I have worked in Europe and Asia.

For half of those 14 years I was a marketing director at a shopping center where I was given the task to create an inner advertising agency that can provide holistic marketing services to all the business partners and stakeholders.

I have also worked at Publicis Groupe, the third biggest advertising agency in the world, and at 2 local PR firms. Throughout the years, I have been an intern, an associate, and a manager.

I have worked for businesses in many segments: retail, fast-moving consumer goods; restaurants; entertainment; technology; wellness; travel; luxury goods; beauty; pharmaceutical; sports, to name a few.

I have been part of start-ups and big corporations.

I have organized more than 600 events, 100 outdoor campaigns, and 1000 radio campaigns.

I have managed and coordinated more than 50 lifestyle and product photoshoots, 200 videos, and 500 different promotional activations and giveaways.

I have created content for more than 700 hours of radio shows and 10 000 social media postings.

I have prepared more than 200 marketing reports. And even more presentations and concept proposals. I love making presentations!

I have worked with influencers, celebrities, investors, potential new investors, and many other various stakeholders. Including internal audiences.

I have hired and fired people. I have been a mentor to some of them. I have been leading internship programs. I love working with students and had helped several of them prepare their final thesis.

I have started a loyalty program and a food delivery service. Both from scratch.

I have a bachelor’s degree in public relations, a master's in psychology and I am also a yoga teacher. I have many personal recommendations.

I have supported causes fighting child poverty; hunger and food waste; protecting the environment; bringing health awareness; breast cancer protection; animal rights and many others.

I have volunteered for WWF, Avon, Red Cross, Surfrider, Cedar Foundation, Food Bank Bulgaria, Bali Spirit Festival, and some others.

I am interested in sustainability, mental health, intercultural communications. I love cooking, reading, travelling, yoga, running, arts and cats. Have two of them.

I had my own communications agency but I quit it. I also quit my job as a marketing director, did a sabbatical, and travelled in Asia on my own.

I had my own bagel shop and it failed in 6 months.

We can discuss my failures at an interview or a meeting and I can share the many lessons I learned from them and how I improved.

I have studied English for the past 22 years. I love learning and being a beginner. Currently learning to draw in Procreate. I spend lots of my free time on Skillshare or listening to podcasts on Spotify.

I love creating content.

Not afraid of public speaking. I have been a moderator at many events and press conferences; I have been part of the evaluation team at the reality show The Intern. I have given interviews and written a lot of articles. I had several different blogs – some on yoga, some on marketing and advertising. I am writing a memoir at the moment.

In that memoir I share my journey. I came to the US because I fell in love with an American guy. And then married him.

I love talking, so let’s get in touch and talk more!

Download My Resume

Work Experience

November 2020 - present

June 2017 - June 2020

August 2017 - February 2019

November 2012 - February 2019

April 2011 - November 2012

Content creator and partnerships manager at www.mammi.bg.

Full marketing and advertising consultancy for Salad Box (freelance).

Full marketing and advertising consultancy for Yoga Vibe Online (freelance).

Marketing Director, in charge of the leadership of the Marketing Department at Bulgaria Mall. Directly reporting to the CEO and the Financial Director.

Digital PR Expert at Publicis Groupe Bulgaria.

Soft Skills

If you ask others about me, they will confirm that I am a compassionate supporter, authentic connector, and ultimate collaborator, who thrives in a team environment that’s fast-paced and dynamic.

My love towards people, my honest approach, my desire to be of help, together with my strong interpersonal and intercultural communication skills, allow me to easily and genuinely build communities and create partnerships.

I am resilient; curious; an explorer and a life-long learner.