​Developing and implementing creative and impactful annual marketing strategies and campaigns, product concepts, content plans and promotional programs to drive sales revenue, increase brand awareness and improve positioning.

I have discovered first hand that return on sustainability investment includes growth in brand value, increase in investor demand, and in employee engagement. These are just a few of the gains for companies engaged in corporate sustainability initiatives. 

Building an engaged community around brands, products, services, and movements through  sharing relevant content and leading meaningful conversatons. For me online content creation includes: Strategic planning, listening and researching, concept creation, design, visual and video creation.

Organizing photoshoots and video-making processes and working with creatives is one of my favorite parts of the job. I have worked closely and collaborated with singers, musicians, celebrities, actors, their agents, artists, influencers, writers, journalists, tv hosts, photographers, video makers...

Working on and evolving the long-term brand vision and strategy by identifying the brand’s positioning on the market and initiating and managing a calendar of campaigns and activities.

p.s. Planning and budgeting go

hand in hand.

...is powerful when the brands are able to spot, shape and share meaningful and authentic narratives. That's my true passion! Creating smart, impactful and bold communication strategies that inform, connect and engage stakeholders.